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Social Media Scrolling Virality vs Social Media Scrolling Virality Addon

Compare these two topics side by side to decide which to study first — or tackle both!

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Social Media Scrolling Virality

Marketing

120

Cards

~60m

Study time

Advanced

Difficulty

Sample questions

  • SM: What is the core business model of most social media platforms?
  • SM: Why do platforms optimize for “engagement” metrics?
  • SM: What is a “feed” in social media?
  • SM: What’s the difference between a “Following” feed and a “For You/Recommended”...
  • SM: What’s the difference between the social graph and the interest graph?
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📣

Social Media Scrolling Virality Addon

Marketing

60

Cards

~30m

Study time

Advanced

Difficulty

Sample questions

  • SM: What is an ads auction (high level) on social platforms?
  • SM: What is CPM?
  • SM: What is CPC?
  • SM: What is CTR and why do platforms care about it?
  • SM: What is conversion tracking (conceptually)?
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🤔 Which should you study first?

Both topics are in the Marketing category, so they complement each other well. We suggest starting with the smaller deck to build momentum:

Social Media Scrolling Virality

120 cards · ~60 min · Advanced

Social Media Scrolling Virality Addon

60 cards · ~30 min · Advanced

⭐ Quicker to complete

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