Title: Internet Marketing — LearnCoachAssist

Q: What is internet marketing?
A: Using online channels to promote products or services and build relationships with customers.

Q: Main goal of internet marketing
A: Attract, engage, and convert target audiences profitably through digital channels.

Q: Difference between inbound and outbound marketing
A: Inbound attracts users through valuable content they seek

Q: What is a marketing funnel?
A: A model describing stages from awareness to conversion and loyalty/advocacy.

Q: Typical funnel stages
A: Awareness, interest, consideration, conversion, retention/loyalty.

Q: What is a target audience?
A: A specific group of people most likely to be interested in a product or service.

Q: What is a buyer persona?
A: A semi-fictional representation of an ideal customer based on data and research.

Q: What is a value proposition?
A: A clear statement of the unique benefit a product or service provides and why it’s better than alternatives.

Q: What does SEO stand for?
A: Search Engine Optimization.

Q: Primary goal of SEO
A: Increase organic (non-paid) visibility and traffic from search engines.

Q: Three main types of SEO
A: On-page SEO, off-page SEO, technical SEO.

Q: What is on-page SEO?
A: Optimizing individual pages’ content and HTML elements to rank higher and earn relevant traffic.

Q: What is off-page SEO?
A: Building authority and trust through external signals like backlinks, brand mentions, and social signals.

Q: What is technical SEO?
A: Improving technical aspects of a website (crawlability, indexation, speed, structure) to help search engines access and understand it.

Q: What is a SERP?
A: Search Engine Results Page – the page a search engine shows after a query.

Q: What is a keyword in SEO?
A: Words or phrases users type into search engines to find information.

Q: Difference between short-tail and long-tail keywords
A: Short-tail: broad, high volume, high competition

Q: What is keyword intent?
A: The underlying goal of the searcher (informational, navigational, transactional, commercial).

Q: What is keyword research?
A: Process of finding and analyzing search terms to target in content and optimization.

Q: What is search volume?
A: Average number of times a keyword is searched in a given time period.

Q: What is keyword difficulty?
A: An estimate of how hard it is to rank for a specific keyword.

Q: What is a title tag?
A: An HTML element that specifies the title of a web page, used as the clickable headline in SERPs.

Q: What is a meta description?
A: An HTML tag that summarizes a page’s content

Q: What is an H1 tag?
A: The main heading of a page, indicating its primary topic.

Q: What is internal linking?
A: Linking between pages on the same website to distribute authority and help navigation.

Q: What is a backlink?
A: A link from another website pointing to your site.

Q: Why are backlinks important?
A: They act as votes of confidence, helping improve authority and search rankings.

Q: What is anchor text?
A: The clickable text in a hyperlink.

Q: What is domain authority (conceptually)?
A: A relative measure of a domain’s perceived strength and ability to rank, based on links and other signals.

Q: What is mobile-first indexing?
A: Google primarily uses the mobile version of content for indexing and ranking.

Q: Why is page speed important for SEO?
A: Faster pages improve user experience and can positively influence rankings.

Q: What is a sitemap?
A: A file that lists important pages on a website to help search engines crawl it.

Q: What is a robots.txt file?
A: A file that tells search engine crawlers which pages or sections they can or cannot access.

Q: What is duplicate content?
A: Substantially similar or identical content across multiple URLs.

Q: Why can duplicate content be a problem?
A: It can cause search engines to struggle deciding which version to rank, diluting visibility.

Q: What is a canonical tag?
A: An HTML tag that tells search engines which version of a page is the preferred (canonical) one.

Q: What is crawl budget?
A: The number of pages a search engine bot is willing and able to crawl on a site within a given time.

Q: Difference between crawling and indexing
A: Crawling: discovery of pages

Q: What are Core Web Vitals (in general)?
A: User-centric performance metrics focusing on loading, interactivity, and visual stability.

Q: What is local SEO?
A: Optimizing a business’s online presence to appear for local searches and map results.

Q: What does SEM stand for?
A: Search Engine Marketing.

Q: Difference between SEO and SEM
A: SEO focuses on organic search results

Q: What does PPC stand for?
A: Pay-Per-Click.

Q: What is Google Ads?
A: Google’s advertising platform for running search, display, video, and other types of ads.

Q: What is a search ad?
A: A text ad that appears on a search engine results page when users search specific keywords.

Q: What is a display ad?
A: A visual banner or image ad shown on websites, apps, or videos in a display network.

Q: What is a keyword match type?
A: A setting that controls how closely a user’s search query must match your keyword to trigger your ad.

Q: Common keyword match types
A: Broad match, phrase match, exact match, negative match.

Q: What is a negative keyword?
A: A keyword you exclude so your ads don’t show for irrelevant searches.

Q: What does CPC stand for?
A: Cost Per Click: the amount you pay each time someone clicks your ad.

Q: What is CPM in advertising?
A: Cost Per Mille: the cost per 1,000 ad impressions.

Q: What is CTR?
A: Click-Through Rate: percentage of people who saw an ad and clicked it.

Q: Basic CTR formula
A: CTR = (Clicks ÷ Impressions) × 100.

Q: What is Quality Score (in Google Ads)?
A: A rating of keyword and ad relevance and landing page experience that helps determine ad position and CPC.

Q: What is Ad Rank?
A: A value used to determine ad position, based on bid, Quality Score, and other factors.

Q: What is a landing page in SEM?
A: The specific page users are taken to after clicking an ad, designed to match intent and drive conversions.

Q: What is ROAS?
A: Return On Ad Spend: revenue generated divided by ad spend.

Q: Basic ROAS formula
A: ROAS = Revenue from Ads ÷ Cost of Ads.

Q: What is a bidding strategy?
A: Rules or algorithms that control how the ad platform sets bids to meet campaign goals.

Q: Examples of automated bidding strategies
A: Maximize conversions, Target CPA, Target ROAS.

Q: What is ad frequency capping?
A: Limiting how many times an individual user sees an ad in a given period.

Q: What is social media marketing?
A: Using social platforms to build brand awareness, engage audiences, and drive traffic or conversions.

Q: Examples of major social platforms for marketing
A: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest.

Q: What is organic social media?
A: Non-paid posts, interactions, and content shared on social networks.

Q: What is paid social advertising?
A: Paid placements or sponsored posts on social platforms to reach broader or targeted audiences.

Q: What is social media engagement?
A: Interactions such as likes, comments, shares, saves, and clicks on social content.

Q: What is a social media content calendar?
A: A schedule outlining what content will be posted, where, and when across social channels.

Q: What is influencer marketing?
A: Partnering with individuals who have an audience to promote a brand or product.

Q: What is user-generated content (UGC)?
A: Content created by customers or users about a brand, often repurposed by the brand.

Q: What is a social media algorithm (conceptually)?
A: A system that decides which content to show to which users based on signals like relevance and engagement.

Q: What is social listening?
A: Monitoring online conversations about your brand, competitors, and industry to gain insights.

Q: What is content marketing?
A: Creating and distributing valuable, relevant content to attract and engage a clearly defined audience.

Q: Common formats in content marketing
A: Blog posts, guides, videos, podcasts, infographics, ebooks, webinars, case studies.

Q: What is evergreen content?
A: Content that remains relevant and valuable for a long period with minimal updates.

Q: What is a content audit?
A: A systematic review of existing content to evaluate performance, gaps, and improvement opportunities.

Q: What is a content strategy?
A: A plan for creating, publishing, and managing content to achieve marketing goals.

Q: What is repurposing content?
A: Reusing existing content in new formats or channels to extend its reach.

Q: Why is keyword research important for content marketing?
A: It helps align content with what audiences are actively searching for.

Q: What is a content pillar (pillar page)?
A: A comprehensive resource on a broad topic that links to and from more specific cluster content.

Q: What is a content cluster?
A: A group of related content pieces around a central topic, all interlinked for topical authority.

Q: What is email marketing?
A: Using email to communicate with subscribers and customers to nurture relationships and drive actions.

Q: What is an email list?
A: A collection of email addresses of people who have opted in to receive communications.

Q: What is an opt-in?
A: A person’s explicit consent to receive marketing communications, typically by subscribing.

Q: Difference between single opt-in and double opt-in
A: Single: subscription confirmed at sign-up

Q: What is an email newsletter?
A: A recurring email that shares updates, content, or offers with subscribers.

Q: What is a drip campaign?
A: An automated series of emails sent based on time or user actions.

Q: What is open rate?
A: The percentage of delivered emails that were opened.

Q: What is click rate (in email)?
A: The percentage of delivered emails that received at least one click.

Q: What is list segmentation?
A: Dividing your email list into groups based on characteristics or behavior for more targeted messaging.

Q: What is email deliverability?
A: The ability of an email to successfully reach the recipient’s inbox.

Q: What is an unsubscribe link and why is it important?
A: A link allowing recipients to opt out of future emails, required for compliance and list health.

Q: What is web analytics?
A: The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.

Q: Common web analytics tools
A: Google Analytics, Adobe Analytics, Matomo, etc.

Q: What is a session (in analytics)?
A: A group of user interactions with a website within a given time frame.

Q: What is a pageview?
A: A single view of a page on a website.

Q: What is a user (in analytics)?
A: An individual visitor, often identified by cookies or user IDs.

Q: What is a conversion (in analytics)?
A: A desired action completed by a user, such as a purchase, sign-up, or form submission.

Q: What is a conversion rate?
A: The percentage of visitors who complete a desired action.

Q: Basic conversion rate formula
A: Conversion Rate = (Conversions ÷ Total Visitors or Sessions) × 100.

Q: What is a KPI?
A: Key Performance Indicator: a measurable value that shows how effectively goals are being achieved.

Q: Examples of common digital marketing KPIs
A: Traffic, conversions, conversion rate, CTR, CPC, revenue, ROAS, email opens, engagement.

Q: What is bounce rate?
A: The percentage of sessions in which users leave after viewing only one page.

Q: What is attribution in analytics?
A: The process of assigning credit for conversions to different touchpoints in the customer journey.

Q: What are UTM parameters?
A: Tagged query-string parameters added to URLs to track campaign sources in analytics.

Q: Examples of core UTM parameters
A: utm_source, utm_medium, utm_campaign, utm_term, utm_content.

Q: What is conversion rate optimization (CRO)?
A: Systematic process of increasing the percentage of visitors who take a desired action on a website.

Q: First step in CRO
A: Gather data and understand user behavior (analytics, heatmaps, recordings, surveys).

Q: What is A/B testing?
A: An experiment comparing two versions (A and B) of a page or element to see which performs better.

Q: What is a control in an A/B test?
A: The original version against which a variation is tested.

Q: What is a variation in an A/B test?
A: The changed version of the page or element being tested.

Q: What is statistical significance (in A/B testing)?
A: A measure indicating that observed differences are unlikely due to chance.

Q: Examples of on-page elements often tested in CRO
A: Headlines, call-to-action text/buttons, images, forms, layout, pricing displays.

Q: What is a call to action (CTA)?
A: A prompt that encourages users to take a specific action, such as “Buy now” or “Sign up”.

Q: What is friction (in UX/CRO)?
A: Obstacles or annoyances in the user journey that make it harder to convert.

Q: What is remarketing (retargeting)?
A: Showing ads to people who have previously visited your site or interacted with your brand.

Q: What is a pixel (tracking pixel)?
A: A small piece of code that tracks user behavior and sends data to an ad or analytics platform.

Q: What is marketing automation?
A: Software and workflows that automate repetitive marketing tasks and personalized messaging based on behavior.

Q: What is omnichannel marketing?
A: A strategy that provides a seamless, integrated experience across multiple channels and touchpoints.

Q: What is customer lifetime value (CLV or LTV)?
A: The total estimated revenue a business can expect from a customer over the entire relationship.

Q: Basic CLV concept
A: Average purchase value × purchase frequency × customer lifespan.

Q: Why is alignment between marketing and sales important?
A: It ensures consistent messaging, better lead handling, and improved conversion and revenue.

Q: What is lead nurturing?
A: Developing relationships עם potential customers at every stage of the funnel through relevant, timely communication.

Q: What is CAC?
A: Customer Acquisition Cost: total cost of acquiring a customer, including marketing and sales expenses.

Q: Basic CAC concept
A: CAC = Total acquisition costs ÷ Number of new customers in a period.

Q: What is GA4?
A: Google Analytics 4: the latest version of Google Analytics focused on events and user-centric measurement.

Q: Difference between Universal Analytics and GA4 (conceptually)
A: Universal focused on sessions and pageviews

Q: What is an event in GA4?
A: A user interaction or occurrence on a site/app that is tracked, such as clicks, scrolls, or purchases.

Q: What is an attribution model?
A: A rule or set of rules that determines how credit for conversions is distributed across touchpoints.

Q: Examples of common attribution models
A: Last-click, first-click, linear, time decay, position-based, data-driven.

Q: What is last-click attribution?
A: A model that gives all conversion credit to the final touchpoint before conversion.

Q: What is first-click attribution?
A: A model that gives all conversion credit to the first touchpoint.

Q: What is a data-driven attribution model?
A: A model that uses machine learning and data to assign credit based on observed impact of touchpoints.

Q: What is multi-touch attribution (conceptually)?
A: Attribution that distributes conversion credit across multiple touchpoints in the customer journey.

Q: What is GDPR?
A: General Data Protection Regulation: EU data protection law regulating personal data processing.

Q: What is a cookie banner used for?
A: To inform users about cookies and obtain consent where required.

Q: What is a privacy policy (in marketing context)?
A: A document that explains how user data is collected, used, and stored.

Q: Why is consent important in digital marketing?
A: It ensures legal compliance and builds trust by respecting user choices.

Q: What is copywriting in marketing?
A: Writing persuasive text that motivates the reader to take a desired action.

Q: What is a unique selling proposition (USP)?
A: A distinct benefit that sets a product or service apart from competitors.

Q: What is social proof?
A: Evidence that others have used and approved a product or service, like reviews or testimonials.

Q: What is a benefit-focused headline?
A: A headline that emphasizes the outcome for the user rather than just features.

Q: What is a lead magnet?
A: A valuable free offer (e.g., ebook, checklist) exchanged for a user’s contact information.

Q: What is a marketing-qualified lead (MQL)?
A: A lead deemed more likely to become a customer based on marketing criteria and engagement.

Q: What is a sales-qualified lead (SQL)?
A: An MQL that has been vetted by sales and is ready for direct sales follow-up.

Q: What is lead scoring?
A: Assigning points to leads based on actions and attributes to prioritize follow-up.

Q: What is a sales funnel vs a marketing funnel distinction?
A: Marketing funnel focuses on awareness and interest

Q: What is top-of-funnel content?
A: Content aimed at awareness and attracting a broad audience.

Q: What is bottom-of-funnel content?
A: Content aimed at driving conversion, like demos, trials, and case studies.

Q: What is churn rate?
A: The percentage of customers who stop using a product or service during a given period.

Q: Why is reducing churn important?
A: Lower churn increases customer lifetime value and growth efficiency.

Q: What is a referral program?
A: A system that incentivizes existing customers to refer new customers.

Q: What is a net promoter score (NPS)?
A: A metric that measures customer loyalty based on how likely they are to recommend a brand.

Q: What is a micro conversion?
A: A small but meaningful action that indicates progress toward a primary conversion, such as adding to cart or starting checkout.

Q: What is a macro conversion?
A: The main desired action on a site, such as completing a purchase, submitting a lead form, or booking a demo.

Q: What is average order value (AOV)?
A: Average revenue per order in a given period.

Q: Basic AOV formula
A: AOV = Total revenue ÷ Number of orders.

Q: What is an upsell?
A: Encouraging customers to buy a higher priced or upgraded version of the product they are considering.

Q: What is a cross-sell?
A: Recommending complementary products to increase the total value of a purchase.

Q: What is a tripwire offer?
A: A low priced, high value offer designed to convert leads into first time customers.

Q: What is a customer journey map?
A: A visual representation of the steps and touchpoints a customer goes through from awareness to loyalty.

Q: What is cohort analysis?
A: Analyzing behavior of groups of users who share a common characteristic or start date over time.

Q: What is segmentation in analytics or marketing?
A: Dividing users or customers into groups based on shared characteristics or behaviors.

Q: What is personalization in marketing?
A: Customizing messages, content, or offers based on individual user data and behavior.

Q: What is a growth experiment?
A: A structured test designed to learn how a specific change affects a key metric like sign ups or revenue.

Q: What is a test hypothesis (in experiments)?
A: A specific, testable statement about how a change will impact a metric.

Q: What is statistical power (conceptually)?
A: The probability that a test will detect a real effect when it exists.

Q: What is frequency (in email marketing)?
A: How often subscribers receive emails from a sender over a given period.

Q: What is an email spam complaint rate?
A: The percentage of delivered emails that recipients mark as spam.

Q: Why is spam complaint rate important?
A: High complaint rates hurt sender reputation and email deliverability.

Q: What is email sender reputation?
A: How email providers perceive the trustworthiness of a sender based on history and behavior.

Q: What are SPF, DKIM, and DMARC (conceptually)?
A: Email authentication methods that help verify senders and reduce spoofing, improving deliverability.

Q: What is an LTV to CAC ratio?
A: A metric comparing customer lifetime value to acquisition cost to judge profitability of growth.

Q: Rule of thumb for LTV to CAC ratio
A: A commonly cited benchmark is around 3 to 1, meaning LTV is about three times CAC.

Q: What is break even ROAS?
A: The return on ad spend at which revenue from ads exactly covers ad costs, with zero profit or loss.

Q: How to find break even ROAS (conceptually)?
A: Use margin and pricing to find the ROAS where profit from conversions equals ad spend.

Q: What is a campaign objective in Facebook Ads?
A: The primary goal chosen for a campaign that guides optimization, such as conversions, traffic, or reach.

Q: What is a lookalike audience?
A: An audience of new people who are similar to an existing source audience based on behavior and attributes.

Q: What is a custom audience?
A: A group of people you define for targeting based on data like website visitors, email lists, or app activity.

Q: What is frequency (in paid social)?
A: The average number of times each person has seen your ad over a given period.

Q: What is creative fatigue?
A: Performance decline that happens when audiences see the same ads too often and stop responding.

Q: What is a hook in ad creative?
A: The opening element in an ad that grabs attention and encourages people to keep watching or reading.

Q: What is a thumb stop?
A: An attention-grabbing moment early in a video or social ad that makes users stop scrolling.

Q: What is user intent (in search vs social)?
A: Search intent is explicit in keywords

Q: What is a landing page headline best practice?
A: Clearly communicate the main benefit and match the promise made in the ad or link.

Q: What is message match between ad and landing page?
A: Consistency between ad copy/offer and landing page content so users see what they expect after clicking.

Q: What is a squeeze page?
A: A landing page focused almost entirely on capturing a visitor’s email or contact information.

Q: What is a thank-you page used for in marketing?
A: To confirm a completed action and often present next steps, upsells, or additional content.

Q: What is a webinar funnel?
A: A sequence where leads register for a webinar, attend, receive value, and then see an offer or follow-up.

Q: What is a product launch sequence (conceptually)?
A: A structured series of pre-launch, launch, and post-launch messages designed to build anticipation and drive sales.

Q: What is seasonal marketing?
A: Campaigns and promotions timed around holidays or seasons when demand or attention changes.

Q: What is evergreen marketing?
A: Campaigns or funnels that run continuously and are not tied to a specific date or season.

Q: What is a content distribution strategy?
A: A plan for how and where created content will be promoted and repurposed across channels.

Q: What is a content promotion checklist?
A: A repeatable list of actions you take to share new content, such as posting on social, emailing, and running ads.

Q: What is social proof in ad creatives?
A: Using testimonials, reviews, logos, or numbers in ads to show that others trust and use the product.

Q: What is a performance plateau?
A: A stage where campaigns stop improving despite continued optimization efforts.

Q: What is a growth loop (conceptually)?
A: A system where outputs of one cycle feed back as inputs to drive more growth, such as referrals or user-generated content.

Q: What is affiliate marketing?
A: A marketing model where partners (affiliates) promote a product and earn a commission for each conversion they drive.

Q: What is an affiliate network?
A: A platform that connects advertisers with affiliates and tracks clicks, leads, and sales for commissions.

Q: What is a coupon or promo code campaign?
A: A marketing tactic using discount codes to incentivize purchases and track campaign performance.

Q: What is scarcity in marketing?
A: Communicating limited time or limited quantity to increase urgency and encourage faster decisions.

Q: What is urgency in marketing?
A: Creating a time-sensitive reason to act now, such as a deadline or expiring bonus.

Q: What is risk reversal?
A: Reducing perceived risk with guarantees, free trials, or easy refunds to make buying feel safer.

Q: What is a money-back guarantee used for?
A: To increase trust and reduce purchase anxiety by promising a refund if expectations aren’t met.

Q: What is AIDA in copywriting?
A: A framework: Attention, Interest, Desire, Action.

Q: What is the PAS copywriting formula?
A: Problem, Agitate, Solve – describe the problem, intensify it, then present the solution.

Q: What is a headline split test?
A: Running an experiment where two different headlines are shown to see which performs better.

Q: What is a lead capture form best practice?
A: Ask only for essential information needed at that stage to reduce friction.

Q: What is lead enrichment?
A: Adding extra data to leads (e.g., company size, industry) from third-party or internal sources.

Q: What is B2B marketing?
A: Marketing products or services from one business to another business.

Q: What is B2C marketing?
A: Marketing products or services directly to individual consumers.

Q: One key difference between B2B and B2C buying journeys
A: B2B often has longer cycles, more stakeholders, and rational considerations

Q: What is a marketing tech stack (martech stack)?
A: The collection of software tools a company uses to plan, execute, and measure marketing.

Q: Examples of common martech tools
A: Analytics platforms, CRMs, email service providers, ad platforms, landing page builders, A/B testing tools.

Q: What is a CRM system?
A: Customer Relationship Management software used to store contacts and track interactions and deals.

Q: What is a lead nurture email sequence?
A: A series of emails designed to build trust and move leads closer to purchase over time.

Q: What is cart abandonment?
A: When users add items to their cart but leave without completing checkout.

Q: What is a cart abandonment email or sequence?
A: Automated follow-up emails sent to users who left items in their cart to bring them back to purchase.

Q: What is social retargeting?
A: Showing ads on social platforms specifically to people who visited your site or engaged with your content.

Q: What is view-through attribution?
A: Giving some credit for conversions to ads that were seen but not clicked.

Q: What is a multi channel campaign?
A: A campaign that uses multiple marketing channels in a coordinated way to reach the same audience and goal.

Q: What is channel attribution?
A: Analyzing which marketing channels contribute to conversions and how much credit each should receive.

Q: What is a media plan?
A: A document that outlines which channels, budgets, and timing will be used for advertising campaigns.

Q: What is a content calendar goal?
A: To organize topics, formats, and publishing dates so content supports marketing objectives consistently.

Q: What is brand awareness?
A: The extent to which people recognize and remember a brand.

Q: What is brand consideration?
A: The stage where potential customers actively think about buying from a brand among alternatives.

Q: What is a brand positioning statement?
A: A concise description of how a brand is different and why it is the best choice for a specific audience.

Q: What is price anchoring?
A: Showing a higher reference price so the actual offer seems more attractive by comparison.

Q: What is a decoy offer?
A: An intentionally less attractive option used to steer customers toward a preferred choice.

Q: What is a freemium model?
A: A pricing model where a basic version is free and advanced features require payment.

Q: What is a free trial?
A: A limited time period where users can use a paid product at no cost to experience its value.

Q: What is a paywall?
A: A barrier that restricts access to content or features until a user pays or subscribes.

Q: What is churn in a subscription business?
A: The rate at which subscribers cancel or stop paying over a period.

Q: What is MRR (Monthly Recurring Revenue)?
A: Predictable monthly revenue from subscriptions or recurring contracts.

Q: Basic MRR formula
A: MRR = Sum of all active subscription values in a month.

Q: What is expansion revenue?
A: Additional revenue from existing customers through upsells, cross sells, or upgrades.

Q: What is a north star metric?
A: A single key metric that best captures the core value a product delivers to customers.

Q: What is a lagging indicator?
A: A metric that reflects results after they have happened, such as revenue or total sign ups.

Q: What is a leading indicator?
A: A metric that predicts future performance, such as trial starts or demo requests.

Q: What is a qualitative feedback method?
A: Collecting non numerical insights through interviews, open ended surveys, or user tests.

Q: What is a quantitative feedback method?
A: Collecting numerical data through analytics, structured surveys, or experiments.

Q: What is a heatmap tool used for?
A: To visualize where users click, scroll, or move their cursor on a page.

Q: What is session recording in UX research?
A: Capturing anonymized replays of user sessions to see how people navigate and where they get stuck.

Q: What is a hypothesis backlog?
A: A prioritized list of ideas to test, each with a hypothesis, expected impact, and plan.

Q: What is a YouTube pre roll ad?
A: A video ad that plays before the main YouTube video content.

Q: What is a skippable in stream ad?
A: A YouTube ad format that viewers can skip after a few seconds.

Q: What is a non skippable in stream ad?
A: A video ad that viewers must watch in full before the content, usually up to 15 or 20 seconds.

Q: What is a TrueView campaign (conceptually)?
A: A YouTube ad model where advertisers typically pay when viewers choose to watch or interact with the video.

Q: What is watch time (on YouTube)?
A: Total amount of time viewers spend watching videos, a key engagement metric.

Q: What is click to open rate (CTOR) in email?
A: The percentage of email opens that result in at least one click.

Q: CTOR basic formula
A: CTOR = (Unique Clicks ÷ Unique Opens) × 100.

Q: What is list hygiene in email?
A: Regularly cleaning and updating your email list to remove inactive or invalid addresses.

Q: What is a re engagement campaign?
A: A series of messages aimed at reactivating inactive subscribers or customers.

Q: What is a content upgrade?
A: A bonus piece of content related to a specific article that users can get in exchange for their email.

Q: What is pillar content vs snackable content?
A: Pillar content is deep and comprehensive

Q: What are vanity metrics?
A: Metrics that look impressive but do not strongly correlate with business outcomes, such as raw follower counts.

Q: What are outcome metrics?
A: Metrics tied directly to business results, such as revenue, leads, or sign ups.

Q: What is a lead magnet landing page?
A: A page dedicated to offering a specific lead magnet in exchange for contact information.

Q: What is a multi step form?
A: A form that breaks questions into multiple pages or steps to reduce perceived effort.

Q: What is a chatbot in marketing?
A: Automated messaging software on web or messaging platforms that answers questions and guides users.

Q: What is conversational marketing?
A: Using real time, two way conversations (often via chat) to move prospects through the funnel.

Q: What is community led growth (conceptually)?
A: A strategy where an engaged community of users or fans helps drive adoption and retention.

Q: What is a social media takeover?
A: When a guest (like an influencer or partner) temporarily posts on a brand’s social account to reach new audiences.

Q: What is UGC seeding?
A: Proactively encouraging or providing products to creators so they produce user generated content about the brand.

Q: What is a lead velocity rate?
A: The growth rate of qualified leads over a given time period.

Q: What is pipeline (in B2B marketing and sales)?
A: The total value and number of potential deals currently in stages leading up to a close.

Q: What is a nurture track based on behavior?
A: An automated flow that sends different messages depending on how users interact with previous emails or content.

Q: What is progressive profiling?
A: Gradually collecting more information about a lead over time instead of asking for everything up front.

Q: What is Google Search Console used for?
A: A free Google tool that helps monitor search performance, index coverage, and technical issues for your site.

Q: What is a robots meta tag?
A: An HTML tag that tells search engines whether to index a page and follow its links.

Q: What is noindex?
A: A directive that tells search engines not to include a page in their search index.

Q: What is nofollow?
A: A directive that tells search engines not to pass ranking value through a specific link.

Q: What is hreflang used for?
A: An HTML attribute that indicates language and regional targeting for international or multilingual pages.

Q: What is schema markup (structured data)?
A: Code that helps search engines understand content types, enabling rich results like stars or FAQs.

Q: What is a featured snippet?
A: A highlighted answer box at the top of some Google results that summarizes information from a page.

Q: What is a zero click search?
A: A search where the user gets their answer directly on the results page without clicking any result.

Q: What is Google Shopping (Product Listing Ads)?
A: A type of ad that shows product images, prices, and merchant names in shopping results.

Q: What is a product feed in ecommerce marketing?
A: A structured file that lists product data like titles, prices, and images for ad platforms.

Q: What is dynamic remarketing?
A: Remarketing that automatically shows ads featuring specific products people viewed on your site.

Q: What is a TikTok Spark Ad (conceptually)?
A: An ad format that boosts existing organic TikTok posts as paid ads.

Q: What is a hashtag strategy on social media?
A: A plan for using relevant hashtags to increase content discoverability and reach targeted communities.

Q: What is a social media content pillar?
A: A core topic category that guides recurring content themes across social channels.

Q: What is a brand style guide?
A: A document that defines visual and verbal guidelines so marketing stays consistent across channels.

Q: What is A/B/n testing?
A: An experiment where more than two variations (A, B, C, etc.) are tested against each other.

Q: What is a holdout group in experiments?
A: A portion of the audience that does not receive a campaign so you can measure true incremental impact.

Q: What is incrementality in marketing?
A: The additional results caused by a campaign compared to what would have happened without it.

Q: What is a marketing OKR?
A: Objectives and Key Results used to set and measure specific marketing goals and outcomes.

Q: What is a content brief?
A: A document that outlines goals, audience, keywords, and structure for a piece of content before it is created.

Q: What is topical authority?
A: Perceived expertise on a subject built by covering related topics comprehensively and coherently.

Q: What is dark social?
A: Traffic and sharing that happens in private channels like messaging apps or email, which is hard to track directly.

Q: What is a brand lift study?
A: Research that measures changes in brand awareness, consideration, or intent after exposure to ads.

Q: What is a creative testing roadmap?
A: A prioritized plan for which ad concepts, formats, and messages will be tested over time.

Q: What is local citation building?
A: Creating consistent business listings (name, address, phone) on local directories and sites to improve local SEO.

Q: What is NAP consistency?
A: Ensuring a business’s Name, Address, and Phone number are identical across all listings and websites.

Q: What is Google Business Profile (GBP)?
A: Google’s listing for businesses that appears in local search and Maps, showing key business info.

Q: What is a review generation strategy?
A: A plan to encourage satisfied customers to leave public reviews on platforms like Google and Yelp.

Q: What is social proof in local SEO context?
A: Public reviews, ratings, and testimonials that influence local search visibility and trust.

Q: What is a service area business (SAB)?
A: A business that serves customers at their locations rather than at a storefront.

Q: What is appointment scheduling integration?
A: Connecting booking tools with websites or profiles so customers can schedule directly online.

Q: What is a lead gen landing page?
A: A page specifically designed to capture contact information from potential customers for follow up.

Q: What is above the fold content?
A: The part of a webpage visible without scrolling on initial load.

Q: Why is above the fold important for conversions?
A: Key value, proof, and CTAs here strongly influence whether users stay or bounce.

Q: What is a hero section on a landing page?
A: The prominent top area featuring main headline, subheadline, visual, and primary CTA.

Q: What is the 1:1 attention ratio concept?
A: For a campaign, each landing page should ideally have one primary goal and one main CTA.

Q: What is a microcopy example in UX?
A: Small bits of text like form hints, error messages, or button labels that guide users.

Q: What is form field validation?
A: Real time or after submit checks that ensure users enter information in the correct format.

Q: What is a multi touch nurture journey?
A: A planned sequence of varied touchpoints (email, ads, content) that guides leads over time.

Q: What is a sales enablement asset?
A: Content or tools created to help sales teams close deals, such as decks, one pagers, or ROI calculators.

Q: What is a case study used for in marketing?
A: To show real world results and build credibility with detailed customer success stories.

Q: What is a testimonial vs a case study difference?
A: A testimonial is a short endorsement

Q: What is a product qualified lead (PQL)?
A: A lead that has shown buying intent based on product usage, such as hitting key milestones in a free tier or trial.

Q: What is a usage based pricing model?
A: A pricing approach where customers pay based on how much they use a product or service.

Q: What is a content syndication program?
A: Distributing your content on third party sites to reach new audiences and generate leads.

Q: What is co marketing?
A: Two or more brands collaborating on joint campaigns, content, or events to reach shared audiences.

Q: What is an account based marketing (ABM) strategy?
A: A B2B approach that focuses marketing and sales efforts on a defined set of high value target accounts.

Q: What is a target account list (TAL)?
A: A curated list of specific companies an ABM program will focus on.

Q: What is intent data (in B2B marketing)?
A: Signals that indicate which companies might be in market, based on content consumption and behavior.

Q: What is a marketing funnel leak?
A: A point in the funnel where a high percentage of prospects drop off before taking the next step.

Q: What is a lead scoring model?
A: A defined set of rules for assigning points to leads based on attributes and behaviors.

Q: What is a lead handoff process?
A: The defined steps for transferring qualified leads from marketing to sales.

Q: What is multi touchpoint storytelling?
A: Using multiple pieces of content across channels to tell a cohesive, evolving story about a brand or offer.

Q: What is a nurture email with soft CTA?
A: An email focused on value and education, with a low friction call to action like reading a blog post.

Q: What is a hard CTA in marketing?
A: A direct ask for a high commitment action, such as “Start your free trial” or “Schedule a demo”.

Q: What is a marketing SLA (Service Level Agreement)?
A: An agreement between marketing and sales that defines lead quality, volume, and follow up expectations.

Q: What is a retargeting window?
A: The number of days after a user’s interaction during which they remain eligible to see retargeting ads.

Q: What is frequency capping in retargeting?
A: Limiting how many retargeting impressions a user sees within a certain time period.

Q: What is burnout in an email list?
A: When subscribers become less responsive due to over emailing or irrelevant content.

Q: What is list pruning?
A: Removing unengaged subscribers from an email list to improve engagement and deliverability.

Q: What is a UTM naming convention?
A: Standard rules for how UTM parameters are named to keep tracking consistent and analysable.

Q: What is channel mix?
A: The combination of marketing channels a brand uses and their relative budget allocation.

Q: What is an always on campaign?
A: A campaign that runs continuously rather than being limited to a short burst or specific dates.

Q: What is a burst campaign?
A: A short, intense campaign designed to create a spike in attention or conversions.

Q: What is cross channel remarketing?
A: Following users across different channels (e.g., search, social, display) with coordinated remarketing messages.

Q: What is a promotion calendar?
A: A schedule that maps out upcoming sales, launches, and campaigns over time.

Q: What is customer onboarding (in SaaS or apps)?
A: The process and communication that help new users quickly reach value and understand how to use a product.

Q: What is feature adoption (in product marketing)?
A: The extent to which users start using a specific feature after it is launched or promoted.

Q: What is a product marketing launch plan?
A: A structured plan covering positioning, messaging, channels, and assets needed to bring a product or feature to market.

Q: What is qualitative user research interview?
A: A structured conversation with a user to understand their needs, behaviors, and perceptions.

Q: What is a customer advisory board (CAB)?
A: A group of key customers who provide feedback and insights to guide product and marketing decisions.

Q: What is a beta program?
A: A limited release of a product or feature to a small group for testing and feedback before full launch.

Q: What is churn survey?
A: A short questionnaire sent to customers who cancel to understand why they left.

Q: What is win loss analysis?
A: A process for understanding why deals are won or lost, based on feedback from prospects and customers.