💼
Business
Startup Metrics
100
Cards
~50m
Study time
Advanced
Difficulty
Sample questions
- ▸What is monthly recurring revenue (MRR)?
- ▸What is churn?
- ▸What is customer acquisition cost (CAC)?
- ▸What is lifetime value (LTV)?
- ▸What is payback period?
💼
Business
Unit Economics For Founders
120
Cards
~60m
Study time
Advanced
Difficulty
Sample questions
- ▸What is unit economics?
- ▸Why do founders obsess over unit economics before growth?
- ▸Define "unit" in unit economics.
- ▸What is Customer Acquisition Cost (CAC)?
- ▸What is Customer Lifetime Value (LTV or CLV)?
VS
🤔 Which should you study first?
Both topics are in the Business category, so they complement each other well. We suggest starting with the smaller deck to build momentum:
Startup Metrics
100 cards · ~50 min · Advanced
⭐ Quicker to complete
Unit Economics For Founders
120 cards · ~60 min · Advanced