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Business
Unit Economics For Founders
120
Cards
~60m
Study time
Advanced
Difficulty
Sample questions
- ▸What is unit economics?
- ▸Why do founders obsess over unit economics before growth?
- ▸Define "unit" in unit economics.
- ▸What is Customer Acquisition Cost (CAC)?
- ▸What is Customer Lifetime Value (LTV or CLV)?
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Business
Customer Research
160
Cards
~80m
Study time
Advanced
Difficulty
Sample questions
- ▸What is customer research?
- ▸Why is customer research valuable?
- ▸What is the difference between qualitative and quantitative research?
- ▸What is a customer interview?
- ▸Why are open-ended questions useful in customer interviews?
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🤔 Which should you study first?
Both topics are in the Business category, so they complement each other well. We suggest starting with the smaller deck to build momentum:
Unit Economics For Founders
120 cards · ~60 min · Advanced
⭐ Quicker to complete
Customer Research
160 cards · ~80 min · Advanced