160 cards
This deck walks you through the essentials of customer research, starting with what it is and why it matters, then moving into the practical methods researchers use every day. You'll explore qualitative and quantitative approaches, learn how to design strong interview questions, and get familiar with techniques like observational research, diary studies, and usability testing. It also covers important building blocks like user segments, participant screeners, and research objectives, giving you a well-rounded view of how studies are planned and run.
It's a great fit for product managers, UX designers, marketers, founders, and anyone who wants to understand customers more deeply before making decisions. If you're new to research, the deck will give you a solid vocabulary and mental model. If you already have some experience, it can help you tighten up the basics and fill in gaps you might have skipped over.
Because these concepts build on each other, try studying in short, spaced-out sessions rather than cramming everything at once. Let one method sink in before moving to the next, and pause to think about how each technique might apply to a real product or audience you know. Connecting the ideas to your own work will make the cards stick far longer than passive review.