341 cards
Internet marketing uses online channels to promote products, services, and brands while building customer relationships. Its main goal is to attract, engage, and convert target audiences profitably across digital channels. Two strategic approaches coexist: inbound marketing, which attracts users with valuable content t...
Search Engine Optimization (SEO) is the practice of increasing organic (non-paid) visibility and traffic from search engines. It organizes into three main types: on-page, off-page, and technical. On-page SEO optimizes individual pages' content and HTML elements to rank higher and earn relevant traffic. Off-page SEO bui...
Search Engine Marketing (SEM) is the broader discipline that, unlike SEO, includes paid search advertising in addition to organic results. The paid side centers on PPC (pay-per-click) advertising, exemplified by Google Ads, Google's platform for running search, display, video, and other types of ads. Search ads are tex...
Content marketing is the practice of creating and distributing valuable, relevant content to attract and engage a clearly defined audience. Common formats include blog posts, guides, videos, podcasts, infographics, ebooks, webinars, and case studies. Within this discipline, evergreen content remains relevant and valuab...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Common tools include Google Analytics, Adobe Analytics, and Matomo. Core concepts are sessions (groups of user interactions within a time frame), users (individual visitors identified by cookies or us...
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of visitors who take a desired action on a website. The first step is to gather data and understand user behavior through analytics, heatmap tools (which visualize where users click, scroll, or move their cursor), session recordin...
Lead generation and qualification convert interest into customers. Lead magnets are valuable free offers (ebooks, checklists, templates) exchanged for a user's contact information, and content upgrades are bonus resources tied to specific articles. Captured leads are categorized: marketing-qualified leads (MQLs) meet m...