219 cards
This deck walks you through the core building blocks of a go-to-market (GTM) strategy, from the foundational questions like "what is GTM strategy" and "why does it matter," through audience work such as segmentation, target segments, and the ideal customer profile (ICP), to the messaging and positioning choices that shape how a product lands in the market. You'll also explore the practical mechanics: value propositions, distribution channels, product-market fit, message-market fit, and the main GTM motions (sales-led, product-led, partner-led), including why it's helpful to pick a primary motion rather than trying to do everything at once.
It's a useful starting point whether you're a founder preparing to launch or expand a product, a marketer or salesperson trying to align with the broader GTM plan, a student of business or product management, or someone pivoting into a GTM-focused role. The cards are written in plain, definitional language, so they work well as both a primer for newcomers and a quick refresher for practitioners who want to make sure their vocabulary and mental models are sharp.
To get the most out of these cards, try answering each one in your own words before flipping to see the definition, and then connect the concept to a product you know well so the idea sticks. Because GTM thinking builds on itself, spacing your reviews over a few days rather than cramming will help you see how segmentation, positioning, and motion choice all reinforce one another rather than treating each as an isolated term.