341 cards
Internet marketing is the practice of using online channels to promote products or services and build relationships with customers. Its main goal is to attract, engage, and convert target audiences profitably through digital channels. Internet marketing is often contrasted along two strategic lines: inbound marketing a...
Search Engine Optimization, or SEO, is the practice of increasing a website's organic (non-paid) visibility and traffic from search engines. SEO is generally divided into three main types. On-page SEO focuses on optimizing individual pages' content and HTML elements to rank higher and earn relevant traffic, including e...
Search Engine Marketing, or SEM, refers to paid efforts to gain visibility on search engines, while SEO focuses on organic results. The most common paid model is PPC, or Pay-Per-Click, in which advertisers pay only when a user clicks their ad. Google Ads is Google's flagship advertising platform, supporting search ads...
Social media marketing uses social platforms such as Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, and Pinterest to build brand awareness, engage audiences, and drive traffic or conversions. It includes both organic social media, the non-paid posts, interactions, and content shared on social networks, and...
Email marketing uses email to communicate with subscribers and customers in order to nurture relationships and drive actions. At its foundation is the email list, a collection of addresses of people who have opted in, meaning they have given explicit consent to receive marketing communications. Opt-ins can be single (s...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize online behavior. Common tools include Google Analytics, Adobe Analytics, and Matomo. The latest version, Google Analytics 4 (GA4), is focused on events and user-centric measurement, in contrast to Universal Anal...
Conversion Rate Optimization, or CRO, is the systematic process of increasing the percentage of visitors who take a desired action on a website. The first step is to gather data and understand user behavior through analytics, heatmaps, session recordings, and surveys. Friction refers to obstacles in the user journey th...