A free, self-paced textbook in 7 chapters. Read a chapter, then drill it with the 341 companion flashcards using spaced repetition.
Internet marketing is the practice of using online channels to promote products or services and build relationships with customers. Its main goal is to attract, engage, and convert...
Search Engine Optimization, or SEO, is the practice of increasing a website's organic (non-paid) visibility and traffic from search engines. SEO is generally divided into three mai...
Search Engine Marketing, or SEM, refers to paid efforts to gain visibility on search engines, while SEO focuses on organic results. The most common paid model is PPC, or Pay-Per-Cl...
Social media marketing uses social platforms such as Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, and Pinterest to build brand awareness, engage audiences, and drive...
Email marketing uses email to communicate with subscribers and customers in order to nurture relationships and drive actions. At its foundation is the email list, a collection of a...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize online behavior. Common tools include Google Analytics, Adobe Analytics...
Conversion Rate Optimization, or CRO, is the systematic process of increasing the percentage of visitors who take a desired action on a website. The first step is to gather data an...