A free, self-paced textbook in 7 chapters. Read a chapter, then drill it with the 100 companion flashcards using spaced repetition.
The Lean Startup methodology is a framework developed by Eric Ries for building businesses and products through validated learning, rapid experimentation, and iterative development...
At the heart of the Lean Startup is the Build-Measure-Learn feedback loop. Teams build an experiment, usually in the form of a Minimum Viable Product, measure the results with data...
After running experiments, every team faces a pivot-or-persevere decision. To persevere is to continue on the current strategic path because experiments confirm that the hypotheses...
To organize hypotheses about a business, founders use a set of canvases. The Business Model Canvas, created by Alexander Osterwalder, is a strategic tool with nine building blocks...
Product-market fit, or PMF, is the point at which a product satisfies a strong market demand. Customers are buying, using, and recommending it, and the company can barely keep up....
Before and after achieving product-market fit, founders must size their opportunity and raise capital. Market sizing typically distinguishes three layers. The Total Addressable Mar...
Once a startup has product-market fit, growth becomes the central question. Eric Ries describes three engines of growth, each with its own key metrics. The Sticky Engine is driven...