69 cards
This deck introduces the building blocks of online advertising, from basic concepts like impressions and clicks to the key metrics marketers use every day. You'll find clear definitions for terms such as CTR, CPC, CPM, CPA, and ROAS, along with explanations of related ideas like conversion rate, frequency caps, and customer lifetime value. It's designed as a friendly glossary that helps you connect the dots between how ads are bought, measured, and optimized.
It's a great fit for anyone new to digital marketing, whether you're a small business owner running your first campaigns, a student preparing for a course or certification, or a working professional who wants a quick refresher on the terminology. If you've ever felt lost when colleagues mention ROAS, CAC, or break-even targets, these cards will give you a solid foundation to follow conversations and ask better questions.
To get the most out of these cards, try studying in short sessions over several days rather than cramming everything at once, since the metrics often build on one another. When you review, pause after each term and try to come up with your own example, like imagining a small online store and plugging in numbers for clicks, conversions, and cost. This kind of active recall, paired with the spaced repetition built into the deck, is the fastest way to turn these definitions into working knowledge you can apply on the job.