102 cards
This deck walks through the foundational building blocks of product strategy, from the big-picture ideas like vision and product-market fit down to practical concepts such as value propositions, north star metrics, and strategic moats. The cards are designed to help you tell the difference between related but distinct ideas — for example, a vision versus a strategy, or a north star metric versus a vanity metric — which is where many learners get tripped up at first.
It's a good starting point if you're new to product management, founding or joining an early-stage company, or simply want to think more clearly about how products are built and positioned. The concepts are also useful for marketers, designers, and engineers who want a shared vocabulary when discussing priorities and trade-offs with their team.
Because the material is conceptual rather than factual, you'll get the most out of it by connecting each card to a real product you know well and asking yourself how the idea actually shows up in that example. Try to space your review sessions over several days rather than cramming everything at once — that rhythm helps the distinctions between similar terms really stick.