A free, self-paced textbook in 7 chapters. Read a chapter, then drill it with the 102 companion flashcards using spaced repetition.
Product strategy is the set of deliberate choices that define who a product serves, what problem it solves, how it wins, and what trade-offs it will make over time. It is more than...
Every product strategy begins with a clear picture of the customer. A target customer is the specific type of user or buyer the product is built to serve first, while a customer se...
A value proposition explains the specific benefit the product delivers and why it is better than the alternatives for a given customer. It is not a slogan; it is a claim that must...
If strategy were only about what to do, it would be easy. Strategy is also about what not to do. A trade-off is a deliberate choice to prioritize one outcome at the expense of anot...
A north star metric is the single measure that best captures the value the product creates for customers and the business. It differs from a vanity metric, which may look impressiv...
Strategy explains the logic behind choices; the roadmap is the time-based expression of the work that follows. Strategic sequencing decides which markets, features, or capabilities...
Even a great product fails if no one hears about it. Distribution strategy is the plan for how a product reaches customers through channels, partners, sales motions, or self-serve...