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Modern social feeds are powered by recommendation systems that decide what appears next as you scroll. The process typically begins with a candidate set, which is the shortlist of...
Ranking models balance several competing signals to keep a feed engaging over time. Diversity refers to deliberately mixing topics, creators, and formats so that your feed does not...
Optimizing ranking for engagement can produce surprising side effects. Proxy gaming occurs when creators or content learn to exploit a measurable proxy, such as watch time, in ways...
On the creator side of the equation, distribution tends to compound. The Matthew effect describes how early advantages, such as initial views and followers, become self-reinforcing...
Each platform has multiple distribution surfaces where a piece of content can appear. On Instagram, your video may be surfaced in the Reels feed, Explore, suggested posts, hashtag...
Keeping recommendation ecosystems healthy requires substantial policy and integrity work. Spam in creator ecosystems refers to low-value content optimized to exploit distribution t...
Creators must decide how to relate to trends. Trend hijacking involves using a trending topic or audio to gain discovery, often with only a loose connection to the creator's normal...
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