100 cards
UX research is the systematic study of target users and their requirements, designed to add realistic contexts and insights to the design process and ensure that products meet real needs. It sits at the heart of human-centred design, helping teams move beyond assumptions and gut feelings toward decisions grounded in ev...
Qualitative research relies on direct conversations and observations to uncover the motivations, behaviours, and pain points that numbers alone cannot reveal. The most common conversational method is the user interview, a one-on-one discussion with a current or potential user to understand their needs, behaviours, and...
Quantitative methods translate user experience into measurable data. A survey is a structured questionnaire distributed to many users to collect both quantitative and qualitative data about attitudes, preferences, and demographics. Survey questions come in two flavours: closed-ended questions offer predefined answer op...
Usability testing is a method in which representative users attempt tasks with a product while researchers observe to identify usability problems and measure performance. In moderated sessions, a facilitator guides the participant through tasks in real time, asking follow-up questions and probing for insights, whereas...
Information architecture, often abbreviated as IA, is the structural design of shared information environments: organising, labelling, and structuring content so that users can find and understand it. It rests on four components: organisation systems that group content meaningfully, labelling systems that name things c...
Personas are fictional but data-driven representations of key user segments that summarise demographics, goals, frustrations, behaviours, and context of use. A good persona includes a name and photo, demographic details, goals and motivations, pain points, behaviours and context, and a quote that captures the user's mi...
Expert-led evaluation complements user testing. Heuristic evaluation is an expert review method in which evaluators assess a user interface against a set of established usability principles, known as heuristics, to identify problems. The most widely used set was developed by Jakob Nielsen in 1994 and remains the indust...