A free, self-paced textbook in 7 chapters. Read a chapter, then drill it with the 100 companion flashcards using spaced repetition.
UX research is the systematic study of target users and their requirements, designed to add realistic contexts and insights to the design process and ensure that products meet real...
Qualitative research relies on direct conversations and observations to uncover the motivations, behaviours, and pain points that numbers alone cannot reveal. The most common conve...
Quantitative methods translate user experience into measurable data. A survey is a structured questionnaire distributed to many users to collect both quantitative and qualitative d...
Usability testing is a method in which representative users attempt tasks with a product while researchers observe to identify usability problems and measure performance. In modera...
Information architecture, often abbreviated as IA, is the structural design of shared information environments: organising, labelling, and structuring content so that users can fin...
Personas are fictional but data-driven representations of key user segments that summarise demographics, goals, frustrations, behaviours, and context of use. A good persona include...
Expert-led evaluation complements user testing. Heuristic evaluation is an expert review method in which evaluators assess a user interface against a set of established usability p...