Master Saas Metrics Arr Churn Ltv with 120 free flashcards. Study using spaced repetition and focus mode for effective learning in Business.
Annual Recurring Revenue
Monthly Recurring Revenue
The annualized value of all recurring subscription revenue at a point in time, excluding one-time fees.
The normalized monthly value of all recurring subscription revenue, excluding one-time and non-recurring charges.
ARR = MRR × 12
MRR = ARR / 12
The percentage of recurring revenue lost in a period from cancellations and downgrades, before any expansion revenue is added.
MRR churn minus expansion MRR; a negative net churn means existing customers grew revenue overall.
A situation where expansion revenue from existing customers exceeds churn + downgrade revenue, so net churn is below 0%.
The percentage of customers (logos) lost over a period, regardless of the revenue they paid.
The percentage of recurring revenue lost over a period, often measured gross or net.
Synonym for logo churn: the rate at which customers cancel.
Flashcards
Flip to reveal
Focus Mode
Spaced repetition
Multiple Choice
Test your knowledge
Type Answer
Active recall
Learn Mode
Multi-round mastery
Match Game
Memory challenge