120 cards
This deck walks you through the core financial vocabulary used to measure the health of a subscription-based software business. You'll start with the foundational acronyms like ARR and MRR, learn how to convert between them, and then build up to the different ways companies track churn and customer retention. Many of these terms sound similar, so the deck is a great way to lock in the precise distinctions between them.
It's a useful resource for anyone moving into a SaaS-adjacent role, whether you're a founder tracking your own growth, a product manager working with revenue data, an investor doing due diligence, or simply someone preparing for interviews in the software industry. A basic comfort with these metrics is also helpful if you read earnings reports or industry blogs, since most SaaS companies frame their performance around exactly this kind of language.
Because several definitions overlap, try to understand the reasoning behind each term rather than treating the cards as isolated facts. Linking ideas together, such as seeing how gross churn and net churn relate to GDR and NDR, will make the whole set click into place more naturally.
Finally, give yourself a little time between review sessions. Cramming similar-sounding terms in one sitting can blur the differences, but spacing your reviews over a few days will help you recall each definition cleanly when you need it.