120 cards
This deck takes you behind the curtain of the social media platforms you probably use every day. It breaks down the core ideas that shape what shows up in your feed — from the difference between a "Following" feed and a "For You" feed, to how ranking algorithms, recommendation systems, and engagement metrics quietly steer your attention. You'll also explore the business logic behind short videos, targeted ads, A/B testing, and what it actually means for a post to "go viral."
It's a great fit for anyone who wants to be a more informed user of social media, whether you're a student learning about digital platforms, a creator trying to understand distribution, or simply a curious scroller who wants to know why your feed looks the way it does. You don't need a technical background — the deck is designed to build up your understanding one concept at a time, starting with the basics of how platforms make money and ending with the mechanics of virality.
Because the topics build on each other, try to review the cards in short, spaced-out sessions rather than cramming them all at once. After each review, take a moment to connect a concept to something you've actually experienced in your own feed — for example, noticing when a "For You" recommendation seems to follow you around the internet. That small habit of linking the cards to real-life examples will make the ideas stick far more effectively than rote memorization alone.