📣
Marketing
Online Advertising Cards
69
Cards
~35m
Study time
Advanced
Difficulty
Sample questions
- ▸What is online advertising?
- ▸Define an impression.
- ▸Define a click.
- ▸What is CTR?
- ▸What is CVR (conversion rate) in ads?
📣
Marketing
Social Media Scrolling & Virality
240
Cards
~120m
Study time
Advanced
Difficulty
Sample questions
- ▸SM: What is the core business model of most social media platforms?
- ▸SM: Why do platforms optimize for “engagement” metrics?
- ▸SM: What is a “feed” in social media?
- ▸SM: What’s the difference between a “Following” feed and a “For You/Recommended”...
- ▸SM: What’s the difference between the social graph and the interest graph?
VS
🤔 Which should you study first?
Both topics are in the Marketing category, so they complement each other well. We suggest starting with the smaller deck to build momentum:
Online Advertising Cards
69 cards · ~35 min · Advanced
⭐ Quicker to complete
Social Media Scrolling & Virality
240 cards · ~120 min · Advanced