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Business-to-Business — selling products or services from one company to another, as opposed to B2C (Business-to-Consumer).
A model representing the stages a prospect moves through from initial awareness to final purchase, typically narrowing at each stage.
1. Awareness 2. Interest 3. Consideration 4. Intent 5. Evaluation 6. Purchase (Close).
A funnel describes the buyer's journey (demand perspective); a pipeline describes the seller's stages and activities to move deals forward.
The process of attracting and identifying potential customers (leads) who may be interested in your product or service.