Behavioral Economics
What is fairness bias and how does it affect markets?
System 1 is fast, automatic, and intuitive; System 2 is slow, deliberate, and analytical. Many biases arise because System 1 dominates routine decisions.
People are willing to punish unfair behavior even at personal cost , as shown in ultimatum games, which can affect pricing, wages, and market transactions.
Countries with opt-out (presumed consent) systems have much higher organ donation rates than opt-in countries, illustrating the power of defaults.
The tendency of individuals to mimic the actions of a larger group , often disregarding their own information or analysis in favor of following the crowd.
Behavioral Economics
How does Thaler's "Save More Tomorrow" program use behavioral insights?
It combines present bias (commitment starts in the future), loss aversion (increases tied to pay raises), and inertia (auto-escalation) to dramatically boost retirement savings.
A person might refuse to spend $50 from a "savings" account on dinner but happily spend a $50 gift card on the same meal, even though both have equal monetary value.
Investors anchor to metrics like 52-week highs, IPO prices, or round numbers , which can distort valuation judgments and trading behavior.
Overconfidence, herd behavior, and mental accounting led homebuyers, lenders, and investors to underestimate risk and fuel unsustainable housing price appreciation.