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Go-to-market strategy is the coordinated plan for how a product reaches customers, wins adoption, and generates revenue.
A strong GTM strategy aligns product, marketing, sales, and customer success around how growth will actually happen.
A target segment is the specific customer group the team is prioritizing first based on need, value, and fit.
Positioning is how the product is framed in the market relative to alternatives and customer needs.
A value proposition is the clear statement of why a customer should choose this product and what benefit it delivers.