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Exam details
A diagnostic tool measuring ad quality compared to other advertisers. It is based on:
Account > Campaign > Ad Group > Keywords & Ads
An individual who has interacted with your business. It is the central record storing information like email, name, and activity history.
A property categorizing contacts based on their position in the marketing/sales funnel (e.g., Subscriber, Lead, MQL, SQL, Opportunity, Customer).
It bridges the gap between ad spend and actual revenue, allowing you to see which ads generate qualified leads and customers (ROI) rather than just clicks.