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Exam details
Pricing strategy is the deliberate approach a business uses to set prices based on value, costs, market context, and positioning.
Pricing shapes revenue, margin, demand, positioning, and how customers perceive the product.
Value-based pricing sets price according to the value customers believe they receive, not just the cost to deliver.
Cost-plus pricing adds a markup to delivery cost to reach a target margin.
Competitor-based pricing anchors decisions on what similar products in the market currently charge.