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Exam details
Revenue operations, or RevOps, is the practice of aligning sales, marketing, and customer success around shared data, process, and revenue goals.
It reduces handoff friction, improves forecasting, and helps teams scale with less duplication and confusion.
It addresses siloed teams, inconsistent process, poor reporting, and revenue leakage across the customer lifecycle.
A revenue funnel is the staged journey from lead to customer to renewal or expansion.
Teams need the same meaning for terms like lead, opportunity, pipeline, and churn to make reporting trustworthy.