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The process of designing, launching, and running a new business, typically starting as a small business offering a product, process, or service for sale or hire.
A young company founded to develop a unique product or service, bring it to market, and make it irresistible and irreplaceable for customers, often characterized by high growth potential.
A plan for how a company will generate revenue and make a profit, identifying products/services, target market, and anticipated expenses.
Funding a startup using personal savings, revenue from the business, or minimal outside investment, without relying on venture capital or large loans.
A statement that explains how a product or service solves a problem, delivers benefits, and why customers should buy from you rather than competitors.