Entrepreneurship Startups Online Business
What is real-time analytics?
Content that remains relevant and valuable over time, continuing to attract traffic and engagement long after publication (e.g., how-to guides, tutorials).
A marketplace for buying and selling online businesses, websites, domains, and apps, commonly used for website flipping.
A business model where companies sell products directly to consumers, bypassing traditional retailers or middlemen (e.g., Warby Parker, Dollar Shave Club).
The ability to analyze data as soon as it enters a system, enabling immediate insights and faster decision-making.
Entrepreneurship Startups Online Business
Name the 9 building blocks of the Business Model Canvas.
A content-based business model where creators build an email list and monetize through subscriptions, sponsorships, or affiliate marketing (e.g., Morning Brew, The Hustle).
1) Customer Segments, 2) Value Propositions, 3) Channels, 4) Customer Relationships, 5) Revenue Streams, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, 9) Cost Structure.
Focused, uninterrupted cognitive work on high-value tasks, as described by Cal Newport, essential for entrepreneurs building complex products.
The time it takes to recover the cost of acquiring a customer (CAC), calculated as CAC divided by monthly gross margin per customer.
Entrepreneurship Startups Online Business
What is dynamic pricing?
An assessment of a company's technology stack, codebase, architecture, and technical team, typically conducted before investment or acquisition.
A marketing strategy that uses endorsements and product placements from individuals (influencers) who have a dedicated social following and are viewed as experts in their niche.
A pricing strategy where prices are adjusted in real-time based on demand, competition, time, customer segment, or other factors (e.g., airline tickets, ride-sharing).
A strategy of selling complementary or related products to existing customers to increase revenue (e.g., "customers who bought X also bought Y").
Entrepreneurship Startups Online Business
What is a prototype?
A specific group of consumers most likely to want a product or service, defined by demographics, interests, and buying behavior.
A simplified, one-page business plan focusing on key elements: strategy, tactics, business model, and schedule, designed to be a living document that evolves.
A cognitive bias where people rely heavily on the first piece of information (the anchor) when making decisions, used to make prices seem more attractive.
An early model or sample of a product built to test a concept or process, ranging from paper sketches to functional digital prototypes.
Entrepreneurship Startups Online Business
What is Google Analytics?
A team that consistently exceeds expectations through clear goals, trust, complementary skills, accountability, and effective communication.
A prioritization method scoring growth experiments by Impact (potential outcome), Confidence (likelihood of success), and Ease (implementation effort).
A free web analytics service by Google that tracks and reports website traffic, user behavior, and conversion data.
A brief, persuasive speech (30-60 seconds) used to spark interest in a business idea, named for the time it takes to ride an elevator.
Entrepreneurship Startups Online Business
What is a core competency?
Creating and selling pre-built Notion templates for productivity, project management, or specific workflows, sold through Gumroad or personal websites.
A model showing how technology performance improves slowly at first, then rapidly during adoption, then plateaus as limits are reached.
A unique capability or advantage that distinguishes a company from its competitors and is difficult to replicate, forming the foundation of competitive strategy.
Five factors ranked by importance: 1) Timing (42%), 2) Team/Execution (32%), 3) Idea (28%), 4) Business Model (24%), 5) Funding (14%).
Entrepreneurship Startups Online Business
What is a pitch deck?
The method companies use to price their products or services, including cost-plus, value-based, competitive, penetration, skimming, and dynamic pricing.
A business model where the franchisor licenses its brand, business model, and operational processes to franchisees in exchange for fees and royalties.
A brief presentation (typically 10-20 slides) used by entrepreneurs to provide a quick overview of their business plan to potential investors.
A leading e-commerce platform that allows entrepreneurs to create online stores, manage products, process payments, and handle shipping with minimal technical knowledge.
Entrepreneurship Startups Online Business
How do you solve the chicken-and-egg problem in marketplaces?
1) Empathize, 2) Define, 3) Ideate, 4) Prototype, 5) Test.
Product, Price, Place, and Promotion — the four fundamental elements of a marketing strategy that businesses control to influence demand.
Strategies include: subsidizing one side, building tools for one side first, seeding supply, geographic focus, single-player mode, and creating artificial demand.
Securing a market position (customers, resources, territory) before competitors can, creating first-mover advantages that are difficult to overcome.
Entrepreneurship Startups Online Business
What are no-code tools for building online businesses?
The set of key metrics a startup tracks to measure growth, typically including acquisition, activation, retention, revenue, and referral (AARRR framework).
Platforms like Bubble (web apps), Webflow (websites), Zapier (automation), Airtable (databases), Shopify (e-commerce), and Notion (documentation).
A forward-looking declaration of a company's long-term aspirations, describing what the organization wants to become in the future.
Buying, improving, and selling established websites for profit, similar to house flipping but with digital properties.
Entrepreneurship Startups Online Business
What is the gig economy?
The group of stakeholders within an organization involved in a purchase decision, typically including end users, managers, procurement, and executives.
Customer loss due to payment failures (expired cards, insufficient funds) rather than active cancellation, often preventable with dunning management.
A labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs, often facilitated by digital platforms.
Elements that build credibility: customer testimonials, security badges, money-back guarantees, press logos, case studies, and social proof indicators.
Entrepreneurship Startups Online Business
What is a cap table?
A web application that uses modern web technologies to deliver app-like experiences, including offline functionality, push notifications, and home screen installation.
The group of stakeholders within an organization involved in a purchase decision, typically including end users, managers, procurement, and executives.
A structured test designed to identify new growth opportunities, typically with a clear hypothesis, measurement plan, and success criteria.
A capitalization table that lists all the securities a company has issued (stocks, options, warrants) and who owns them, tracking ownership percentages.
Entrepreneurship Startups Online Business
What is cross-selling?
The shared values, goals, attitudes, and practices that characterize an organization, crucial for attracting talent and driving business success.
A relationship where an experienced entrepreneur guides a less experienced one, sharing knowledge, connections, and lessons learned.
A philosophy of making small, incremental improvements to processes, products, and services over time, originating from Japanese manufacturing.
A strategy of selling complementary or related products to existing customers to increase revenue (e.g., "customers who bought X also bought Y").
Entrepreneurship Startups Online Business
What is retention rate?
Free publicity gained through promotional efforts other than paid advertising, such as press coverage, social shares, reviews, and word-of-mouth.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers, including demographics, behavior, motivations, and goals.
The percentage of customers who continue using a product or service over a specific period, the inverse of churn rate.
The core component of lean startup methodology: build a minimum viable product, measure its effectiveness with real customers, and learn whether to pivot or persevere.