Test yourself under real exam conditions: 50 timed questions, 60 on the clock, pass mark 70%%. Instant score with a full review of everything you got wrong. Free — no account needed.
Exam details
Product strategy is the set of choices that define who a product serves, what problem it solves, how it wins, and what trade-offs it will make over time.
It aligns teams around the same direction, helps prioritize work, and prevents a product from becoming a random collection of features.
strategy explains the choices and path that will get you there.
A target customer is the specific type of user or buyer the product is built to serve first.
Because vague products create vague decisions. Clear customer focus improves prioritization, messaging, and product design.