Social Media Scrolling & Virality Practice Exam

Test yourself under real exam conditions: 50 timed questions, 60 on the clock, pass mark 70%%. Instant score with a full review of everything you got wrong. Free — no account needed.

📝 50 questions · ⏱ 60 minutes · 🎯 Pass mark 70% · 🆓 Free, no signup

Start Practice Exam → 🃏 View Flashcards 📚 Read the Textbook

Exam details

✓50 questions drawn from 240 cards
✓Countdown timer — auto-submits when time runs out
✓Pass mark 70% (real certification threshold)
✓Full review of wrong answers at the end
✓No signup required — save your score with a free account

Sample Questions

5 shown

SM: What is the core business model of most social media platforms?

Show ▼

They sell attention (usually via ads) by keeping users engaged and showing targeted advertising alongside content.

SM: Why do platforms optimize for “engagement” metrics?

Show ▼

Engagement (watch time, clicks, reactions) is an easy-to-measure proxy for attention, which correlates with ad opportunities and revenue.

SM: What is a “feed” in social media?

Show ▼

A feed is an ordered stream of content items (posts, videos, stories) selected and ranked for a user.

SM: What’s the difference between a “Following” feed and a “For You/Recommended” feed?

Show ▼

Following is mostly from accounts you follow; Recommended mixes in content predicted to interest you, often from non-followed accounts.

SM: What’s the difference between the social graph and the interest graph?

Show ▼

The social graph is who you follow/know; the interest graph is what you watch, click, and linger on—used to predict future interests.

🎯 Take the Social Media Scrolling & Virality Practice Exam